Triathlon Japan REBRANDING PROJECT

Triathlon Japan marked the 30th anniversary of its establishment in 2024 and changed its organizational name from “Japan Triathlon Union (JTU)” to “Triathlon Japan (TRIJ).” In conjunction with this change, a new logo has been established.

Since its establishment in 1994, Triathlon Japan has worked toward the development of triathlon, paratriathlon, and related disciplines, with a focus on balancing competitive excellence and the promotion of the sport. In recent years, in addition to its role as a competitive sport, triathlon has expanded its involvement in lifelong sport, education, regional revitalization, and health promotion, and the role it plays in society has become increasingly diverse. Against this background, we have reaffirmed the values we have cherished and the vision we aspire to, and reviewed our brand to ensure it is appropriate for the present era.

The new logo aims to intuitively convey the essential values of triathlon — “challenge,” “diversity,” and “connection” — not only to those already involved in the sport, but also to those who will encounter it in the future. It expresses the diverse relationships that surround triathlon, including athletes, coaches, supporting families and friends, local communities, and corporate partners, while visually presenting the concept of “triathlon in which everyone can participate and can be involved.”

Under the new logo, Triathlon Japan will continue its efforts not only to promote and develop the sport, but also to create a safe and sustainable competitive environment and to enhance its value as a sport open and accessible to society.

[1] The Message Embedded in the New Logo (Concept)

◆ Overall Concept
〈A Symbol Connecting Us to the Future — BE-CONNECT〉
The symbol is composed of a form that can be seen as any of the pictograms for “swim, bike, and run,” and can also be interpreted as a landscape of “sea, land, and sun.” The series of curves based on a circular motif represents the uninterrupted connection of the sport and the cycle in which nature, people, and communities are linked and passed on to the next generation.

The colors adopted are Triathlon Blue, symbolizing the spirit of the sport built through accumulation; Triathlon Gold, representing achievement and honor; and Triathlon Red, expressing the pride of the Japanese people.
Based on the lineage of navy and red that has been inherited since the establishment in 1994, the values and aspirations of the sport are carried forward into the future.

◆ Color Concept

Triathlon Red — Symbolizing the Pride of the Japanese People
The “crimson” reminiscent of Japan’s national flag, the Hinomaru.
The Hinomaru has indicated beginnings and the direction to move forward as the center of Japanese life, culture, and spirituality.
As the representative governing body of the sport in Japan, this color symbolizes the pride of the Japanese people while illuminating the value and future of the sport.

Triathlon Gold — Symbolizing Achievement and Honor Beyond Connection
“Kaya-iro” (reed color), which has long been associated with the lives and land of the Japanese people.
The path nurtured through connection with the land on which people stand, daily life, and local communities eventually bears fruit. This color symbolizes the point of achievement beyond competition and the enduring honor that remains thereafter.

Triathlon Blue — Symbolizing the Competitive Spirit Nurtured by Japan’s Nature and Accumulation
“Konjo-iro” (deep indigo blue), closely connected to depictions of Japan’s mountains, seas, and skies in ukiyo-e art.
Also known internationally as “Japan Blue,” it is one of the colors symbolizing Japan.
The layered blue, deepening through variations in shade, represents strength that cannot be reached in a single moment and the inner resilience cultivated through that process.

[2] Selection Process

This logo was created through an open call for proposals targeting related companies. In order to incorporate the perspectives of athletes and specialized expertise, the review was conducted by a selection committee composed of the following members:
Selection Committee Members
– Athletes’ Committee: Yukako Hata (Member), Takumi Hojo (Member)
– External Expert: Rintaro Mizuguchi (Artist and Designer)

[3] Official Acronym

As part of this project, in conjunction with the announcement of the new logo, we have established the abbreviation of the organization’s name as “TRIJ.”
This will serve as the official acronym, and going forward, “TRIJ” will be used in communications and brand expressions.
(English Name) Triathlon Japan
(Acronym) TRIJ